OPENING DAM SQUARE

OPENING DAM SQUARE - H&M

VIP & Press opening of the new H&M flagship store on the Dam with a living dollhouse-inspired full size urban projection on the façade of the building. The annual famous carnival on this iconic square gave us the inspiration to dress the hostesses as ‘walking’ fairground attractions where guests could play for amazing discounts and fun. The secret Door 74 cocktail bar in the attic and sneak preview & sales of the limited edition Lanvin collection made everybody’s night a very memorable one. The following week passers-by were able to enjoy the video mapping at night with a headphone supported soundtrack.