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Not attending the Bread & Butter Berlin trade fair was a giant step for all G-Star acquainted buyers and relations. Instead, G-Star invited over 2000 guests to spend the night at world famous KaterHolzig, a venue operated by former Bar25 owners, located in an old soap factory along the river Spree. The collection was shown to the audience at sunset with an outdoor performance by one of the most prominent modern dance troupes in the Netherlands, Conny Janssen Danst. All press and buyers were invited to a custom-built Story Room on the 2nd floor for a more detailed and personal introduction to the SS14 collection. In the meantime BBQs were smoking and more than 5 areas were programmed with an eclectic international DJ line up.

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