GOLDGRABBER

GOLDGRABBER - KROONENBERG GROEP

In celebration of 50 years Gelderlandplein, Hadimassa created the GoldGrabber. A funky new take on a customer reward activation. When spending 15 euro’s or more at Gelderlandplein, shoppers received a golden coin to test their luck at this high-end design golden claw machine. Prices to be won were donated by all the participating shops creating a lot of cross-over traffic. This 5-day experience resulted in over twenty thousand participants that tested their luck and a lot of happy faces. A tailor-made micro-influencer campaign reached over 500k in media value. Nowadays the GoldGrabber is touring through The Netherlands along several shopping malls.