CHURCH OF HOPE

CHURCH OF HOPE - LEGER DES HEILS

A brilliant example of masterminded marketing by the Leger des Heils (Salvation Army) with the idea to be present at the annual Masters of Luxury fair catering for the rich and famous in a year of great financial recession. A complete paradox, and it was our job to come up with an idea that would make sense and create spin off on both ends. With the Church of Hope, a giant white chapel shaped art gallery, we created a platform for the ‘clients’ of the Leger des Heils to show and sell their art in a carefully curated exhibition at the fair. More than 90% of the pieces were sold and the PR coverage was way beyond expectations.